Category Archives: Big Idea

Crowd Creativity

This is another ambient media rant. Yes, Yes I know most people aren’t interested in this traditional stuff, but it is the stuff we all see and the big idea (or lack of it) is front and centre, so that makes it a little more fun to discuss.

The worlds most loved brand gets themselves a big idea, and then develop it into a big creative idea. They break with the category, find a universal truth – or at least a truth that connects with crystal clarity to the core target audience, and then execute it in a way that makes people think, feel and do something differently.

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