We are all searching for a big idea that will define our brand and change the way the consumer thinks. Or at least we should be.
Nobody understood this more than Sigmund Freud’s nephew Edward Bernays – the ‘father of PR’. His famous work for the American Tobacco Company changed the way millions of people thought and acted.
Continue reading Torches of Freedom
We had our weekly ‘show and tell’ in the studio on Monday.
Our intern brought in this. He considers it the worst ad on the London tube. If only it were, It’s bad, but there are worse.
Continue reading Mind the crap
This is another ambient media rant. Yes, Yes I know most people aren’t interested in this traditional stuff, but it is the stuff we all see and the big idea (or lack of it) is front and centre, so that makes it a little more fun to discuss.
The worlds most loved brand gets themselves a big idea, and then develop it into a big creative idea. They break with the category, find a universal truth – or at least a truth that connects with crystal clarity to the core target audience, and then execute it in a way that makes people think, feel and do something differently.
Continue reading Crowd Creativity