Being brave enough to be bold!
Wadworth was a small player in a declining sector. That all changed when they took the traditional dynamics of beer marketing – and applied them in a non-traditional way. Humour, product and attention seeking – a happy blend applied across some high visibility media had
the consumers, trade and industry falling over themselves to applaud their sense of adventure. With highly effective on-trade promotion, the rise of Wadworth up the league tables was meteoric. Great campaign with the legs to run and run – very 6Xy. |
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