The Church Agency

Pensions... a hard sell?

If you talk about your best asset being your people you'd better make sure you are looking after them... and be seen to do so.

Pensions are a hard sell in anyone's book, but when it comes to selling them to an internal audience of young employees well, like we say... a hard sell.

Church attacked the audience on a number of fronts. An unbranded teaser campaign that talked about the hard facts. A branded information campaign that talked about enjoying what you do today, tomorrow too. And, finally, a compelling call to action.

Result? Afterwork won the 2004 IPR award for Best Internal Communication and Barclays achieved a 68% response rate.


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