Heart
of the heartland
So, you want to win permanent POS in retail environments who are
(a) committed to maintaining their own brand, and (b) are inundated
with deals and offers from other brand owners.
The Church solution was to support over 500 key community local
retailers with a regional table football competition.
The competition drove footfall during the quiet nights of the
week. It brought theatre, excitement and involvement to the consumer,
though the use of branded collateral outside and inside the venue.
Post
competition, each outlet gained a permanent piece of POS – the
table football table itself. |
|
![Church Today - [ home ]](../images/logo_church2.gif){kind=logo}
