The Church Agency

Dramatic effects for dramatic effect!

D-Link are the very successful billion dollar brand you may never of heard of! Getting noticed for their range of very technical wireless products was always going to be tough. This was not about technology - it's about establishing “N” as an Industry Standard. And being what the competitors aren't – benefit-led, not product feature led. A keenly targeted insight driven creative focused on the gritty urban comic book look that has very high appeal to the core audience of ready-for-buyers like “gadget guy”. So it's all about 'a new force has arrived' - executed entirely online with banners, skyscrapers, an info micro-site and linked through to the retailers. Benefits abound -

'It's faster, much faster'
'It goes further, much further'
'It breaks through walls'
... you’ll be hearing a lot more of D-Link from now on.


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