The Church Agency

D'n'B Afraid, D'n'B Very Afraid

D'n'B, it's a northern thing… Church challenges consumers to try the dark stuff…

D'n'B, an A G Barr brand, has a strong cult following across the north of England and across all age groups. This status as a northern family favourite found a perfect fit with rugby league.

Integrating ambient and on-line media with crowd entertainment, the “afraid of the dark?” has been entertaining Super League crowds this summer whilst challenging them to trial the brand.

Results have been excellent – from tangible increases in volume sales to the fact that fans have even been stealing D'n'B posters to brandish at away matches!


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