Why the internet is your most effective sales team!

KLIX^®, a stalwart of MARS Drinks, has led the vending industry for 30 years.  But when all the decision makers went online for their answers – KLIX^® needed to move fast.  With an in-depth study of Buyer Behaviour, insights emerged on how modern day buyers make shortlist decisions – and ultimately choose their partner.  Very soon a new website, communications portal, PR programme and sales collateral was infiltrating the “path to purchase” at every point.