The Church Agency

Put the brand in the hand

Winning retailer buy-in to multi-siting a new product… Brush-Aways from Oral-B.

Slip one on your finger and you’ve got the next best thing to a toothbrush. Ideal for getting rid of that furry mouth feeling, or brushing away the taste and smell of ‘forbidden’ snacks.

There are a whole host of occasions, which means there are a whole host of impulse purchase siting opportunities. But how to get all retail stakeholders to spend time to understand the product and the opportunity? A sales presenter wasn’t going to cut it.

The answer? 7000 lovely boxes of choccies sent to retailer stakeholders at all levels – head office to store promotional champions. Chocs with nutty bits, chocs with alcoholic centres, sticky chocs, messy chocs… each offering an opportunity to communicate how, wherever and whenever one needs that ‘just-brushed’ feeling, Brush-Aways offers the answer.


	All content © The Church Agency home \| contact