Do you Peppadew?
Take a fantastic product, ignite ideas on how to use it, tell the foodies and then get the Queen of the Kitchen to feature you in her next book – now that’s what we call a contender brand. Strong insight on the kitchen activity of conscientious, time poor families helped us see why Peppadew matters to them. Sharp creative then demands an action – and pure quality of the product got widespread endorsement from the opinion formers – after they had the opportunity to “Peppadew” themselves.
That’s integration – brand building, PR, sales promotion, sampling all wrapped up with very neat online execution is how todays new brands get noticed.
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