Nothing
added (except value)
We all know the Shredded wheat message – 100% Wholewheat goodness
with nothing added and nothing taken away. The fact that it has no
added salt
is not due to a new recipe/process or formulation, its always been
a feature
of the brand.
So the big message is a simple one – the one cereal which
tastes as great as
it always has done but contains no added salt (because it never
has done).
The Church pack design took a campaigning banner style to deliver
this big message in a big way. |
![Church Today - [ home ]](../images/logo_church2.gif){kind=logo}
