Feed
their minds
Pester power switches hands as we arm the parents.
This year’s back-to-school mega-event on Nestlé Cereals
brands reinforces the ‘Feed their minds’ campaign developed
by Church. The compelling in-pack offer this summer/autumn is educational
(but fun, honest!) CD Roms from that most respected publisher,
DK books.
The promotion also includes free access to the DK reference
website, through pass codes printed on the inside of promotional
packs.
The codes allow 30-day access to DK’s Eyewitness site, adding
consumer value and encouraging repeat purchase.
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