The Church Agency

The path of the righteous...

How do you drive footfall for city centre venue pubs on those ‘dead’ nights of the week? How do you leverage the property of quality film and make it relevant to a broad target audience? How do you showcase to retailers best practice in table service and multi-buy? How do you get a total brand experience in environments usually resistant to brand owner POS?

These were the questions posed to the agency by Stella Artois. Our answer was to take the Stella Artois quality film experience on the road to give a young audience a reason to make a bee-line for venues screening films they love.

Kicking off with Pulp Fiction the Church experiential marketing team took over pubs in Derby and Manchester city centres, working with the managers to drive ticket sales to screenings and arranging the full cinema experience in the venue.

Results? Take a look at this pic. It’s a Sunday night in central Manchester. The pub is full and has been since early doors, busy tills, happy manager, delighted customers and a complete Stella Artois experience for all.


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