Church Service
DnA, the art of changing consumer behaviour at the point of purchase…
Good old AIDA - not the most sophisticated sales model on earth but
still a great reference point. Church services revolve around the ‘Desire’ and ‘Action’ phases
using primarily (though not exclusively) the interrelated competencies
of:
- Promotional packaging
- Sales promotion
- Point of sale
Beyond these core competencies Church delivers, through specialist network
partners, a full 'path to purchase' service:
- DRTV
- Ambient media
- Digital marketing
- CRM
- DM
From individual specialist projects to integrated BTL campaigns, Church maintains
a strong focus on the results DnA demands – product listings,
siting, facings and driving volume, value and consumer involvement (and, yes,
we always work to boost equity even when the activity is tactical).
This discipline means you can expect a very questioning, co-operative approach towards the development of creative solutions.
We promise you enthusiasm, passion and depth of thinking. |
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